Drinks & Beverages
Canopy Growth Enters CBD Drink Space with Quatreau Brand
Canopy Growth Corp introduces the first-ever ready-to-drink CBD sparkling water under its new U.S-based CBD beverage brand, Quatreau. In 2020, Canopy Growth made massive sales and profits from its CBD-infused beverages in the Canadian CBD market. That’s a core reason they decided to penetrate the U.S CBD-infused beverage market this year.
The Quatreau sparkling water is made of 20 mg of high-quality hemp-based CBD grown and harvested in the U.S. This all-natural, zero-sugar, and low-calorie CBD sparkling water is offered for $3.99 a 12-ounce can. The company offers the water in four primary flavors, which are:
- Quatreau Acai + Blueberry CBD-infused sparkling water
- Quatreau Cucumber + Mint CBD-infused sparkling water
- Quatreau Ginger + Lime CBD-infused Sparkling water
- Quatreau Guava + Passionfruit CBD-Infused Sparkling Water
Rade Kovacevic, the Chief Product Officer and Growth president of Canopy Growth, says their beverage strategy has been tested and confirmed in Canada as it saw the company become a share leader in the CBD-infused ready-to-drink beverages market. According to Rade, beverages count among the bestselling products in the CBD category. The company hopes to provide drinks that best suit U.S consumers’ needs for naturally flavored and sugar-free CBD products.
Quatreau comes at a time when the Age of Aquarius, the zodiac’s water-bearer astrological event, is about to occur. As a way to celebrate this serendipitous event that introduces the world to a brand-new age, Quatreau partners with Susan Miller, a renowned celebrity astrologist of the Astrology Zone, to mobilize a social and digital campaign.
Tara Rozalowsky, Canopy Growth vice president, says that astrology has pioneered new pop culture since most people rely on Zodiac guidance during these stressful, worrying, and uncertain moments. The campaign aims to teach people the role and benefits of ingredients such as CBD in stress management, boosting health and wellness, and aiding healthy lifestyles.